Looking for how to start a copywriting business on Twitter in 2024? There are many copywriters out there with tons of talent but have zero access to high-paying clients. It’s sad, but things will change if you’re reading this.
I have gotten tons of ghostwriting and copywriting clients from my Twitter account, and I know many others who have done the same with the exact strategies I will show you.
What is Copywriting
Copywriting is simply selling in written words. It is writing clear and compelling copy on various marketing mediums, including email, blogs, social media, newsletters, etc.
There are many ways to get clients. There’s cold emailing, LinkedIn outreach, and ads, but for me, Twitter is a platform with tons of business owners and basically people who need your skill.
Reason You Should Leverage Twitter for Client Acquisition
As a writing platform, Twitter highlights your writing skills and building a strong personal brand increases your response rate, but the good thing about the platform is I’ve seen accounts with less than 1,000 followers make 6 figures and are willing to show people how to do the same. So, your follower count shouldn’t limit you.
It’s all about taking the right steps regarding profile optimisation, outreach and content. In this article, I will show you a step-by-step account of how you can start a copywriting business on Twitter
Step-by-Step Instructions On How to Start a Copywriting Business on Twitter in 2024
Everyone talks about how lucrative and high-in-demand copywriting is, but not many people can give you a detailed look at how you can start making money with the skill. No one tells you what platforms to use and what strategies to implement. Here’s a step-by-step instruction on how to start a copywriting business with Twitter
1. Learn the Skill
Many people who claim to be copywriters aren’t copywriters; they took some course, wrote an email, and that was it. To learn the skill, you have to read some of the copywriting classics.
Your focus at this point is to practice the skill but to immerse yourself in the craft and be a student. Take note of copy principles (basics), where copy has been (old promos), what’s working today, and where copy is going (AI, etc.). Soak it all in.
2. Do a Deep Study
Now that you know the basics, you want to read high-quality copy. This will have you subscribe to email newsletters from top copywriters and read their emails and sales pages.
Do a simple Google search for “sales letters of A-list writers.”
You also want to study what’s currently working. So, use sites like:
- Milled or ReallyGoodEmails to read branded email copy
- VidTao to study YouTube Ad Scripts
- Newsletters by copywriting experts
3. Practice, Practice, Practice
This may seem like the most difficult part of this list, but it can be the most profitable for improving your skill.
I recommend rewriting sales pages with pen and paper, as this will give you a better understanding of copywriting. This step differentiates copywriters who continue to hone their skills and deliver effective copy for their clients and copywriters who never quite grasp the principles.
You can also create a product and write a copy for the product using beginner formulas like PAS and AIDA.
Note: You can add these sales pages to your portfolio when clients ask you for them.
4. Create a Swipe File
Doing this gives you a place to find the best content in minutes. I have one on Notion where I keep great promotional tweets, sales pages, emails and social media ads.
You could use a Google folder or whatever you find comfortable and store your greatest copy. You can be like me and name it “Inspiration Vault.”
Trust me, this will help you a lot when dealing with clients.
5. Pick a Niche
You create the client you want to work with in picking a niche. You want to pick a niche that you’re either learning about or have seen tons of businesses selling products and services.
The classic niches are Health, for example, weight loss and muscle gain; Wealth (ex., real estate investing, finance); and Love (ex., success with women).
But you don’t have to limit yourself to these because, with the creator economy booming, tons of new niches (and creators) are crying for great copywriters. There are people in the MMA, teaching, gardening, and even pickleball, trying to sell something to their audience. And this is where you come in.
DMs are the only way to go when you’re just starting with little results. Search for coaches, SaaS founders, and fitness enthusiasts, then send a DM.
The good thing about this strategy is you can use the “who to follow” tab to find similar accounts. I’d aim to send 15-30 DMs daily.
7. Offer Free Work for Testimonials.
Lots of good things happen to generous people. And people love free stuff. Once you get a reply, you can offer to write their emails or sales pages for free. If you’ve already subscribed to their newsletter or have seen their sales pages, you can create a Loom video highlighting the areas that can be improved from what you have learned from your copywriting books.
If they agree to change things, stay in touch and ask for the results. If things turn out positive, ask for a video or text testimonial.
8. Get on Twitter Spaces
You want to be as involved in the community when you have some wins.
Help people answer tough copywriting questions and link them back to your expertise, creating a ripple effect that will generate more leads for you.
9. Create a Landing Page with Carrd (Or Your Domain)
I recommend Cardd because it is easy to use and, well…free, which can come in handy if you’re just starting, but your landing page should be your chance to sell yourself to your potential client.
It should include testimonials and results you’ve gotten for your free clients (if you have access to them)
10. Write Threads Teaching What You Know.
Threads are great for generating leads and building authority on Twitter. Use your threads to talk about your strategies for writing copy and getting results for your clients – toot your horn.
What I do this I get bigger accounts to RT my content and then plug in my call to action. They usually include screenshots of testimonials and results, and then, as a caption, I say
“If you want copywriting help, start here” or “If you want to make more sales, start here.”
Then I add a link to my Carrd landing page and plug in a qualification form.
11. Attach a Qualification Form Under Your Thread
A qualification form saves you from time wasters because many people don’t have the budget to pay you or are in a niche you may not have the expertise to work in…. not a good fit.
I have the following questions on my qualification form (I use Google Forms, by the way).
- What’s Your Name?
- What’s Your Twitter Handle?
- What’s Your Profession?
- What product are you trying to sell?
- Do you sell physical products, services, or info products
- How Much Are You Currently Investing in Marketing & Sales Monthly? (with price ranges as the choices)
- What’s your email address so we can consult you if you qualify
Email them a Calendly link for a sales call if they tick all your boxes.
Here are some tips for running a sales call as a copywriter.
12. Offer to Manage Their Email Lists.
Emails are a beginner-friendly copywriting path to follow. So, confidently offer to handle your client’s email list, and if you can bring in results for them, the client will want to keep you around.
13. Build an Email List.
This should be at the top of the list because it is as important as learning the skill. If you’re a copywriter like myself who wants financial freedom, an email list is the way to go. Here’s how to come up with a newsletter name idea
You can sell your courses, coaching services, and affiliate products through your email list. Plus, it’s a great way to practice your craft.
14. Build a team
The more clients you get, the harder it will be to handle all the work yourself. There are two ways to build your team.
First, you can go on Linkedin and do a search, or you can hire one of your students who has learned from your course or coaching and has shown results.
15. Increase Prices With Each Result You Get Your Clients
The more results you get for your clients, the higher your prices should be.
It doesn’t make sense to bring six-figure profits for your clients and still charge $1000 or $1250 for email sequences.
Key Considerations For Successfully Building a Copywriting Business on Twitter
It takes some time to build a copywriting business. Still, your main focus is building your authority through your personal stories and providing as much value as possible(and then an email list – very important). But you shouldn’t get caught up with gaining followers alone, as you might end up like one of those big accounts that don’t make any money.
So, ensure you promote your services at least 3 times a week and your email list daily.
And for DMs, you’re going to get rejected a lot. People are going to ignore you. Some are going to tell you to piss off. But that shouldn’t stop you. Just keep showing up like a man mad.
Taking it to the Next Level: How to Go Beyond Twitter
If you want to move from the freelancing and agency model, you should take your newsletter business to the next level. This will help you earn money with your knowledge and deepen your relationships in the copywriting community.
In the future, you can start a blog, YouTube channel or Podcast (interviewing other great copywriters) to grow your email list further, expand your reach, and sell more.
Alternatives to Twitter for Client Acquisition from Twitter
Instagram, Blogposts, and Facebook are great alternatives for getting clients and building your copywriting business. I’ve gotten about 3 ghostwriting clients from this blog post I wrote in 2021. Writing long-form blog content to attract clients may seem like a lot of work, but it’s an asset that will keep paying you if you do it right.
With Facebook and Instagram, you can go to Shopify. Click on its followers list and look for ecommerce entrepreneurs and brands following them. These people already have eCommerce stores that may or may not be doing email marketing, and this is where you can pitch your service to them via DMs.
For this second strategy, it pays to be confident because you might see some people and be worried that they may not reply, but do it regardless.
Wrapping Up and My Experience With Building a Copywriting Business on Twitter
What worked for me was writing value Twitter threads teaching the craft, including results at the bottom of each post, and then getting people to promote these tweets. With this, I got many responses on my qualification form, which led to 5 new clients in just weeks of starting the process.
I didn’t have to work for free because I was already working for pennies on Upwork, so I had tons of testimonials for my landing page.
But situations are different, so you must find out what works for you and implement it like crazy.